Ainhoa Aguirre

Ainhoa Aguirre has accumulated extensive experience in product management and strategic partnerships, currently serving as the Head of Strategic Partners and Head of Retail & Licensing Product Development at FC Barcelona since September 2018. At FC Barcelona, Ainhoa Aguirre oversees the development of team kits in collaboration with Nike Global and implements collections for both the club and worldwide licensees. Prior to this role, Ainhoa Aguirre was a Category Manager and Product Manager at GROHE from July 2015 to August 2018, and held various management positions at Roca Sanitario, S.A. from February 2007 to June 2015, as well as Indo Optical from June 2001 to February 2007. Ainhoa Aguirre holds a Master's degree in Marketing Management from Esade and further qualifications in related fields from Universitat Pompeu Fabra and Universitat Politècnica de Catalunya.