FC Barcelona
Gloria Muñoz serves as the eCommerce Director for Barça Licensing & Merchandising at FC Barcelona since October 2019 and is an Associate Professor specializing in Digital eCommerce Strategy & Planning at UPF Barcelona School of Management since 2012, contributing to MBA programs. Previous leadership roles include Head of eCommerce & Digital at Neo Media World, and Head of Digital & eCommerce at VENCA, a prominent clothing and accessories eCommerce retailer in Spain. Gloria also held the position of Digital Marketing Manager at Lidl España and Marketing & eCommerce Director at Neo@Ogilvy, a global media agency. Educational credentials include a PDD from IESE Business School and a Master in Digital & Direct Marketing from UPF Barcelona School of Management, along with a Licenciatura in Publicidad y RRPP from Universitat Autònoma de Barcelona.
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FC Barcelona
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Founded in 1899 by a group of Swiss, Spanish, English, and Catalan footballers led by Joan Gamper, the club has become a symbol of Catalan culture and Catalanism, hence the motto "Més que un club".