Sara Rodríguez García

Sara Rodríguez García is an accomplished digital marketing professional with extensive experience in commercial activations, particularly at FC Barcelona, where Sara has served in various roles since October 2013, currently as Team Leader for Digital Commercial Activations. In this capacity, Sara leads initiatives that align the club's strategy with partners to enhance revenue and optimize digital asset commercialization, spearheading notable activations involving high-profile collaborations such as Spotify and Konami. Prior to FC Barcelona, Sara worked as a Graphic Designer at Bershka, handling various aspects of communications and marketing. Educational credentials include a Master's degree in Digital Marketing & E-Commerce from EAE Business School, along with multiple certifications in Google Analytics and AdWords.