FCB Ulka
Nivedita Lahiri is a seasoned marketing and advertising professional with over 17 years of experience in various leadership roles across prominent agencies. Currently serving as Senior Vice President at FCB Ulka since September 2024, Nivedita has previously held positions such as Senior Marketing Manager at NITCO LIMITED, Vice President at Network Advertising, and Associate Vice President at L&K Saatchi & Saatchi. Nivedita's expertise encompasses integrated marketing strategies, with significant contributions to brand management at Grey Group and JWT, in addition to foundational roles at Ogilvy & Mather and other notable firms. Nivedita holds a BMM degree in advertising from St. Xavier's College and is recognized for a strong background in client servicing and account management.
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FCB Ulka
FCB Ulka Advertising is the flagship agency of the FCB India Network, one of the fastest growing networks in the country. The network amongst the top 5 fully integrated marketing communications company in India. with over 120 Indian & Multinational clients and 700 professionals working across six offices in seven cities. The agency was established in 1961 where it has been an epitome of brand building; carrying forward the rich lineage. The agency now upholds the brand philosophy of ‘Never Finished’ by their storytelling praxis of not just changing attitudes but changing consumer behaviour and understanding the deeper brand purpose with a new planning protocol - Brand Bedrock. Besides two mainline creative agencies- FCB Ulka and FCB Interface, FCB India has an array of specialised divisions such as Lodestar UM (Media), FCB Interactive(Digital), FCB Healthcare (Healthcare), FCB Cogito Consulting (Brand consulting), FCB Asterii (Analytics), FCB Aquila (Activation), FCB Neon Brand PR (PR). The network is a part of FCB Worldwide, a 140+ years agency network with presence in 80 countries, 1000+ brands, 8000+ people, owned by the Interpublic Group of Companies (IPG).