FCB Ulka
Saloni Patil is an experienced professional currently serving as a Senior Business Service Executive at FCB Ulka since August 2023, where leadership in campaigns for notable brands such as Shoppers Stop and Tata Tele Business Services has been demonstrated. Prior experience includes a role as Product Manager at HDFC Bank from June 2022 to July 2023, focusing on product performance analysis and profit maximization strategies. Earlier, Saloni contributed as a Design Thinking and Market Research Intern at Spice Money for a brief period in 2021, emphasizing client feedback collection and app improvement strategies. Saloni holds a Master of Management Studies from SIES College of Management Studies, a Master of Commerce and a Bachelor of Commerce from R. A. Podar College of Commerce & Economics, further complemented by foundational education at Canossa High School.
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FCB Ulka
FCB Ulka Advertising is the flagship agency of the FCB India Network, one of the fastest growing networks in the country. The network amongst the top 5 fully integrated marketing communications company in India. with over 120 Indian & Multinational clients and 700 professionals working across six offices in seven cities. The agency was established in 1961 where it has been an epitome of brand building; carrying forward the rich lineage. The agency now upholds the brand philosophy of ‘Never Finished’ by their storytelling praxis of not just changing attitudes but changing consumer behaviour and understanding the deeper brand purpose with a new planning protocol - Brand Bedrock. Besides two mainline creative agencies- FCB Ulka and FCB Interface, FCB India has an array of specialised divisions such as Lodestar UM (Media), FCB Interactive(Digital), FCB Healthcare (Healthcare), FCB Cogito Consulting (Brand consulting), FCB Asterii (Analytics), FCB Aquila (Activation), FCB Neon Brand PR (PR). The network is a part of FCB Worldwide, a 140+ years agency network with presence in 80 countries, 1000+ brands, 8000+ people, owned by the Interpublic Group of Companies (IPG).