FCB Ulka
Vidya Rao is a Sr. Brand Planning Manager at FCB Ulka since March 2023. Previously, Vidya worked as a Group Account Manager at Red Bangle and as a Creative Operations Partner at Creativeland Asia. With experience in companies like Everest Brand Solutions and FCB Ulka, Vidya has worked on key brands such as Godrej aer and Kansai Nerolac Paints. Additionally, Vidya has a background in Digital Marketing from MICA and holds a Master's degree in MBA Marketing Management from Devi Ahilya Vishwavidyalaya.
FCB Ulka
FCB Ulka Advertising is the flagship agency of the FCB India Network, one of the fastest growing networks in the country. The network amongst the top 5 fully integrated marketing communications company in India. with over 120 Indian & Multinational clients and 700 professionals working across six offices in seven cities. The agency was established in 1961 where it has been an epitome of brand building; carrying forward the rich lineage. The agency now upholds the brand philosophy of ‘Never Finished’ by their storytelling praxis of not just changing attitudes but changing consumer behaviour and understanding the deeper brand purpose with a new planning protocol - Brand Bedrock. Besides two mainline creative agencies- FCB Ulka and FCB Interface, FCB India has an array of specialised divisions such as Lodestar UM (Media), FCB Interactive(Digital), FCB Healthcare (Healthcare), FCB Cogito Consulting (Brand consulting), FCB Asterii (Analytics), FCB Aquila (Activation), FCB Neon Brand PR (PR). The network is a part of FCB Worldwide, a 140+ years agency network with presence in 80 countries, 1000+ brands, 8000+ people, owned by the Interpublic Group of Companies (IPG).