FCB/SIX
Cathy Barbarossa is a seasoned Senior Copywriter with a diverse background in copywriting and editorial management. Currently at FCB/SIX since 2022, Cathy has previously held positions as Senior Copywriter & Editorial Manager at Mastermind Toys and Head Copywriter for Real Canadian Superstore at Loblaw Companies Limited, where Cathy also served as Lead Copywriter for President's Choice and Freelance Senior Copywriter. From 2009 to 2016, Cathy worked on a contract basis with various ad agencies and marketing companies, as well as providing freelance writing and proofreading services. Early career experience includes roles at BBDO Worldwide, Fuel Advertising, and Ogilvy Interactive. Cathy holds a Media Copywriting degree from Humber College and an Honours Graduate in Creative Advertising from Seneca Polytechnic.
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FCB/SIX
FCB/SIX is a first-of-its-kind agency – a creative data marketing agency and technology consultancy. We’re built from the ground up to bring the twin powers of creativity and data together, underpinned by technology, to engineer Individualized Brand Experiences (IBX). IBX re-center brand focus on each individual customer experience. This enables brands to connect to the individual in relevant and personal ways, driving acquisition, engagement, loyalty and, ultimately, unlocking lifetime value. Our vision is to create a world in which no two people experience a brand in the same way. We do this by bringing together a unique combination of capabilities and world-class creative talent, dedicated to helping marketers scale strategies, processes, data, technology and creativity to grow brands through customer unification and connectivity.