FCB/SIX
Paul Hanlon has a diverse range of work experience in marketing, strategy, and communications. Paul currently holds the role of Group Strategy Director at FCB/SIX. Prior to this, they worked at the City of Edmonton in marketing and communications. At FCB/SIX, they served as Director of Strategy and was responsible for developing brand plans, creative strategies, and conducting consumer research. Paul has also worked in education, teaching courses on Twitter marketing at George Brown College Continuing Education and advertising campaign development at George Brown College. Earlier in their career, Paul worked at BBDO Toronto as Director of Brand Strategy & Content and Communications Planner. Paul has also worked as a freelance brand strategist, consulting for global brands and helping them with communications planning and understanding the media landscape. Additionally, Paul has experience as a brand strategist at Proximity Canada and as a consultant at Accenture, where they focused on communication planning and technology solutions.
Paul Hanlon attended Queen's University from 2001 to 2005, where they obtained a Bachelor of Arts Honours (BAH) degree in Film Studies. From 2005 to 2007, they studied at York University, specializing in Communication and Culture Studies but did not complete a degree.
FCB/SIX
FCB/SIX is a first-of-its-kind agency – a creative data marketing agency and technology consultancy. We’re built from the ground up to bring the twin powers of creativity and data together, underpinned by technology, to engineer Individualized Brand Experiences (IBX). IBX re-center brand focus on each individual customer experience. This enables brands to connect to the individual in relevant and personal ways, driving acquisition, engagement, loyalty and, ultimately, unlocking lifetime value. Our vision is to create a world in which no two people experience a brand in the same way. We do this by bringing together a unique combination of capabilities and world-class creative talent, dedicated to helping marketers scale strategies, processes, data, technology and creativity to grow brands through customer unification and connectivity.