FCB/SIX
Shao Xu is a Strategist at FCB/SIX with a CRM focus. Previously worked as a Jr. Strategist at Float where key responsibilities included reengineering branding and marketing strategies, generating leads through digital content, and aligning strategies with industry expectations. Co-founded Krate Delivery Inc. where Shao held marketing and operations roles, successfully utilizing digital and traditional media to generate leads and close clients. Interned at Beijing ZJS Express as an Operations Management Intern. Holds a Bachelor of Commerce degree from the University of Toronto - Rotman School of Management with a specialization in Marketing.
FCB/SIX
FCB/SIX is a first-of-its-kind agency – a creative data marketing agency and technology consultancy. We’re built from the ground up to bring the twin powers of creativity and data together, underpinned by technology, to engineer Individualized Brand Experiences (IBX). IBX re-center brand focus on each individual customer experience. This enables brands to connect to the individual in relevant and personal ways, driving acquisition, engagement, loyalty and, ultimately, unlocking lifetime value. Our vision is to create a world in which no two people experience a brand in the same way. We do this by bringing together a unique combination of capabilities and world-class creative talent, dedicated to helping marketers scale strategies, processes, data, technology and creativity to grow brands through customer unification and connectivity.