Shao Xu

Shao Xu is a Strategist at FCB/SIX with a CRM focus. Previously worked as a Jr. Strategist at Float where key responsibilities included reengineering branding and marketing strategies, generating leads through digital content, and aligning strategies with industry expectations. Co-founded Krate Delivery Inc. where Shao held marketing and operations roles, successfully utilizing digital and traditional media to generate leads and close clients. Interned at Beijing ZJS Express as an Operations Management Intern. Holds a Bachelor of Commerce degree from the University of Toronto - Rotman School of Management with a specialization in Marketing.