FCB/SIX
Tatiana Hawthorne is the Diretora de Marcas e Negócios at FCB/SIX since January 2023. Previously, Tatiana served as the Experience Manager - Research and Metrics at modalmais Home Broker, focusing on customer experience metrics and UX research. Prior to that role, Tatiana held various positions at R/GA from 2013 to 2020, including Client Services Director, where responsibilities included developing operational strategies and overseeing the Client Services team. Earlier experience includes project management at JWT Brasil - Bluehive for Ford and account management roles at Giovanni+DRAFTFCB dealing with communication and marketing projects. Tatiana holds an MBA in Communication from ESPM and has completed executive leadership and customer experience programs at ISE Business School and FGV, respectively. Academic credentials also include a Bachelor's degree in Marketing and Advertising from ESPM.
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FCB/SIX
FCB/SIX is a first-of-its-kind agency – a creative data marketing agency and technology consultancy. We’re built from the ground up to bring the twin powers of creativity and data together, underpinned by technology, to engineer Individualized Brand Experiences (IBX). IBX re-center brand focus on each individual customer experience. This enables brands to connect to the individual in relevant and personal ways, driving acquisition, engagement, loyalty and, ultimately, unlocking lifetime value. Our vision is to create a world in which no two people experience a brand in the same way. We do this by bringing together a unique combination of capabilities and world-class creative talent, dedicated to helping marketers scale strategies, processes, data, technology and creativity to grow brands through customer unification and connectivity.