Feather & Noise was born in early 2013 by Alison Long, however the idea had been brewing for many years before.  Alison has more than 13 years’ experience in retail as a Visual Merchandiser, Ladies Buyer and Senior Sales Rep.  She decided it was time to gather up all her years of passion, experience, dedication and extensive knowledge of fashion, and bring her beloved drive for selling and styling to a wider range of other likeminded people.  After her official first year out of the Fashion Industry with a new job description as a ‘Stay at Home Mum’ and with maternity leave quickly coming to an end, it was time to make F&N a reality and bring some of the most stylish and affordable trends to the market place.

Alison loves to wear denim, stripes, basic tees and would describe herself as a jeans girl, but always mad for a great shirt, usually layered & worn open.  “Be it chambray, check or a crisp white, I love a good collar over my casual jeans & tee style.”  With a fast-paced business, a phone that never stops and two children under 3 years, Alison must be ready within five minutes. “Time is everything and choosing what to wear has to happen quickly!”

This is the motto & inspiration behind many of F&N styles; practical, easy, staple, timeless pieces.  Often with a twist such as a great print, a stripe, a touch of leather or leopard and always a good elastic waist for all the stylish Mums, both pre and post pregnancy.  “I’ve been there twice & I know how important a great stylish elastic waist pant is for any new Mum!"  As our lives get busier and busier, we aim provide convenience to the time poor, and make shopping easier, simpler and hassle free.

“I just wanted an outlet to style, share and sell all the gorgeous trends that I love to wear.  If I can help make others as happy as I am when I wear an F&N style, then that brings so much joy to me!"

Alison and the F&N team x

Apparel & Fashion

Consumer Goods

E-Commerce

Retail

Feather and Noise

Feather and Noise's headquarters in Yarraville, Australia

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Julia Dicconson

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