Cecilia Roldan

Cecilia Roldan has extensive work experience in marketing and brand management. From 2019 to present, they worked as the Head of Marketing at FECOVITA, where they were responsible for strategic marketing planning, communication and branding, as well as packaging development. Prior to that, they worked as the Responsible Senior of Brands and Advertising at FECOVITA from 2019 to 2021. Before their time at FECOVITA, they served as a Senior Marketer & PR at bodegas y viñedos Pascual Toso from 2018 to 2019, where they managed various marketing activities and communications both nationally and internationally. Additionally, they have experience at Autotransportes Andesmar, where they held roles as Coordinador de Marketing y Publicidad and Responsable de Marca, overseeing marketing strategies, product development, pricing analysis, and communication and advertising strategies.

Cecilia Roldan's education history includes various degrees and certifications in the field of marketing and viticulture. In 2007 to 2009, they attended the Instituto Tecnológico Universitario Mendoza, where they earned a Técnico Universitario en Marketing degree with a specialization in Services. In 2018, they took a course in Wine Institute, where they obtained a Curso in Cata de vinos (wine tasting). Later in the same year, they enrolled in another course at the Wine Institute, specializing in Viticultura y enología (viticulture and enology). In 2019, they completed a Diplomado in Ingles vitivinicola (vineyard English) at the Universidad del Aconcagua. Currently, Cecilia is pursuing a Licenciado en Marketing degree at the Universidad Empresarial 'Siglo 21', which they are expected to complete in 2024.