M V S Murthy, currently serving as Chief Marketing Officer at Federal Bank since July 2022, has extensive experience in marketing and business development across various sectors. Prior to Federal Bank, MVS held the position of Head Marketing, Digital & Corporate Communications at Tata Mutual Fund, where responsibilities included managing the Direct Retail Business P&L and spearheading innovative marketing strategies. MVS co-founded WorkApps Product Solutions, an enterprise collaboration software startup, and previously served as Vice President in marketing roles at Tata AIG General Insurance and other notable financial institutions like ICICI Bank and Edelweiss Financial Services. With an MBA in Marketing from the Institute for Technology and Management and a background in economics and aircraft maintenance, MVS combines strategic acumen with technical expertise in driving growth and enhancing brand presence across organizations.
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