Federal Group
Emily Wills is a seasoned marketing and brand management professional with extensive experience in strategic leadership roles across diverse industries. Currently serving as the Head of Brand & Marketing at Federal Group since February 2024, Emily previously held the position of Chief Experience Officer at Southern Cross Care (Tas) Inc. Emily's past roles at Federal Group include Group Manager Marketing, where responsibilities encompassed strategic direction and revenue generation for a portfolio of Tasmanian brands, and Head of Brand, focusing on implementing brand strategies during significant organizational changes. Additional experience includes managing events at various venues, fostering community engagement as President of Lindisfarne Junior Football Club, and enhancing business turnover and operational outcomes at Glenorchy City Council. Emily holds multiple MiniMBA qualifications in brand management and marketing, alongside a Bachelor of Business Administration from the University of Tasmania.
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Federal Group
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Federal Group is a privately owned family company which operates significant tourism, hospitality, retail, casino and gaming assets in Tasmania, and a national sensitive freight company. We are the oldest continually operating hotel group in Australia. At Federal Group we recognise that the scope and scale of our company means that we touch many lives. As a family business, this is not something that we ever take lightly. We are Tasmania’s largest private sector employer with employees located right across the entire state. Including our national sensitive freight company, we employ roughly 2,300 people. Our vision for the future is to be Australia’s most respected service business through an unwavering commitment to our principles. We believe that earning the respect of our employees, our customers, our industry partners and our communities will ultimately ensure the long-term success of our company.