Michael Gonsalves

Michael Gonsalves has a diverse work experience in the field of customer experience and design. Michael is currently working as the Director of Customer Experience and Design at the Federal Reserve Bank of Minneapolis. Prior to this, they served as the Director of Member Experience at Wellmark Blue Cross and Blue Shield.

From 2014 to 2020, Gonsalves worked at Life Time Inc., where they held the positions of Senior Director, Customer Experience and Director, User Experience Design & Innovation. Michael led teams in experience strategy and design, including digital initiatives, consumer research, and service design for new product lines.

Before Life Time Inc., Gonsalves worked at Target from 2007 to 2014. Michael held various roles, including Lead, User Experience Strategy (Multi-Channel and Innovation), Manager, Product Development, Manager, Guest Experience and Product Development, and Manager, User Experience. Michael was responsible for defining and implementing user-centered design practices, leading multi-channel experience strategy, and managing product development projects.

Prior to Target, Gonsalves gained experience as a Senior Information Architect at Crate and Barrel, an Information Architect at Starwood Hotels and Resorts, and as a Freelance User Experience Consultant. At these roles, they were involved in activities such as information architecture, usability testing, web analytics, and content creation.

Gonsalves began their career as an Information Architect at Razorfish, where they worked on creating documentation, facilitating requirements gathering sessions, and conducting usability testing.

Overall, Gonsalves has held various leadership positions in customer experience and design, demonstrating expertise in strategy development, research, and team management.

Michael Gonsalves pursued a Master's degree in Library and Information Science at Pratt Institute from 2002 to 2004. Prior to that, they obtained a Bachelor's degree in Advertising and Technical Communication from Iowa State University. Michael had their high school education at Stuyvesant High School, but no specific field of study was mentioned.