Sergei Villamera is a seasoned professional in digital communications and marketing, currently serving as the Digital Communications Analytics & Optimization Lead at Federal Student Aid, a part of the U.S. Department of Education, since March 2019. In this role, Sergei leads a cross-departmental team focused on establishing universal reporting and analytics standards for marketing efforts. Previously, Sergei was a Digital Communications Specialist where responsibilities included overseeing the development of a major marketing platform for student communications. Prior to Federal Student Aid, Sergei held various marketing roles, including Content Marketing Manager and Associate at interop.io, as well as internships and strategic planning positions at notable organizations. Sergei holds a Master of Professional Studies in Information & Data Visualization from Maryland Institute College of Art and a Bachelor of Science in Marketing with a minor in Sociology from Virginia Commonwealth University.
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