Jonathan Rigby

Jonathan Rigby is an experienced professional in business development, marketing, and commercial strategy, currently serving as a Business Development Consultant at Fédération Internationale de l'Automobile and as Head of Marketing (Interim and P/T) at Sheffield United Football Club. Rigby also advises disruptive sports tech businesses at The Sports Playmaker and previously held significant roles including Director of Commercial Strategy at StreamAMG and at the 2023 UCI Cycling World Championships. Notable achievements include driving over £10 million in sponsorship revenue at British Cycling and increasing fundraising income for BBC Children in Need from £49 million to £60 million. With a career that spans organizations like Manchester United and LOVE., Jonathan Rigby has consistently aligned commercial and marketing objectives with partner goals to achieve strategic and revenue growth. Rigby holds a BA (Hons) in Marketing from the University of Stirling.