Ali B. possesses over 18 years of marketing experience, including 15 years in Ad Operations, brand strategy, media buying, and digital planning. Currently serving as the Head of Account Based Marketing at Federato since December 2025, Ali previously held prominent roles, including Global Head of ABM and Demand Generation at Clari and Senior Digital Marketing Manager at DigiCert and Xactly Corp. With a strong background in optimizing digital marketing strategies and driving demand generation, Ali has consistently achieved significant increases in lead generation and revenue outcomes. A dedicated professional, Ali's mission focuses on enhancing brand awareness and simplifying digital campaign management for businesses. Ali holds a Bachelor's Degree in Business Administration and Management from the UNM Anderson School of Management.
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