Alessandro Rosso

Alessandro Rosso is the Head of Marketing & Private Label at FederFARMA.CO, responsible for managing SBUs Trade Marketing and PROFAR for the Italian Pharmaceutical market. With a background in Marketing and Communication, Alessandro has experience in launching E-commerce channels, developing marketing strategies, and managing corporate communication. Alessandro has also held positions in marketing and sales coordination in various companies, showcasing a strong background in trade policy planning and development. Alessandro is currently pursuing further education to enhance their skills in middle management and digital transformation. Alessandro's expertise lies in marketing, corporate communication, and brand development within the pharmaceutical and cosmetic industries.