Laurent de Tapol is a seasoned professional with experience in branding, user acquisition, and product management. Currently, as Co-founder of feels app since January 2019, Laurent leads branding and acquisition efforts for a platform catering to Gen Z. Prior to this role, Laurent served as a Search Specialist for Google Marketing Platform, where expertise was provided to top French brands on Search Ads 360 and Smart Bidding algorithms. Laurent's earlier positions included Chief Product Owner for JUMIA Africa, focusing on product strategy for the continent’s largest e-commerce platform, and Head of Shop Management at JUMIA, enhancing onsite conversion for the leading e-commerce site. Laurent's career began with internships in business development and marketing, as well as project studies at OSEO. Educational credentials include a Master of Science in Business Administration and Management from emlyon business school and a program at East China Normal University.
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