Michaela Nerlich has extensive experience in project management and consulting within digital analytics, currently serving as Project Manager and Consultant at FELD M since September 2016. In this role, Michaela specializes in managing analytics projects, optimizing tracking concepts, and generating insights from data using various analytics tools such as Adobe Analytics and Webtrekk. Prior to this, Michaela worked at wywy GmbH as International Campaign Manager and Junior Campaign Manager, overseeing national and international TV Analytics campaigns and supporting international clients. Michaela's career began at Bayerischer Rundfunk (IZI) as a student assistant and trainee, focusing on literature analysis and event planning. Educational qualifications include a Master of Arts in Media Management from Johannes Gutenberg University Mainz and a Bachelor of Arts in Communication Science and Psychology from Ludwig-Maximilians-Universität München.
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