Michael Berman

Michael Berman is an experienced growth and performance marketing professional with a robust background in digital acquisition strategies, media activation, and team leadership. Currently serving as the Director of Growth at Felix since September 2020, Michael has effectively led initiatives aimed at customer acquisition and retention, while also establishing comprehensive testing processes for conversion rate optimization. Previously, at GALE Partners, Michael rose through various roles, culminating as Manager of Performance Marketing, where responsibilities included leading media pitches, activation, and optimization across multiple digital channels. Earlier positions at Unyte Health Inc. and New Balance contributed to Michael's strategic marketing insights, and strong analytical skills were showcased in roles at American Express and Mercedes-Benz Canada. Michael holds a Bachelor of Science Honours in Biology from Queen's University and a Master's in Strategic Foresight and Innovation from OCAD University.