FEMSA
Angelica Orozco Lozano is an experienced professional with a robust background in marketing, customer experience, and operations management. Currently serving as the CX & Ops. Manager Digital@FEMSA since April 2022, Angelica is dedicated to enhancing customer satisfaction through innovative product and service offerings. Prior to this role, Angelica held senior management positions at Beneficia.mx from December 2013 to March 2022, focusing on brand and product strategies, marketing, customer loyalty programs, and business development. Additionally, Angelica worked at American Express from June 2000 to February 2013, where responsibilities included managing marketing strategies and communications for various channels. Academic qualifications include a diploma in Strategic and Digital Marketing and a Master's degree in Economics and Business from Universidad Anáhuac.
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FEMSA
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FEMSA is a leading company that participates in the beverage industry through Coca-Cola FEMSA, the largest franchise bottler of Coca-Cola products in the world by volume; and in the beer industry, through its ownership of the second largest equity stake in Heineken, one of the world's leading brewers with operations in over 70 countries. In the retail industry it participates through FEMSA Comercio, comprising a Retail Division operating various small-format store chains including OXXO, a a Health Division, which includes all drugstores and related operations, and a Fuel Division, operating the OXXO GAS chain of retail service stations. Additionally, through its Strategic Businesses unit, it provides logistics, point-of-sale refrigeration solutions and plastics solutions to FEMSA's business units and third-party clients.