Hector F.

Strategy & Planning Lead - B2c Digital@femsa

Hector F. is a seasoned professional currently serving as the Strategy & Planning Lead for B2C Digital at FEMSA, where responsibilities include leading product initiatives for Spin Premia Loyalty and managing transformational projects for acquired companies. With extensive experience in strategic planning, Hector has contributed to the acquisition and integration of multiple companies, notably through the development of a comprehensive integration playbook at Envoy Solutions. Additionally, Hector served as a Teaching Assistant Professor at Tecnológico de Monterrey, providing instruction to undergraduate Business Major students. Educational qualifications include a B.S. in Industrial Engineering from Tecnológico de Monterrey, a Master in Finance from EGADE Business School, and participation in programs at the Beijing Institute of Technology and the University of Toronto's Rotman School of Management.

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