Fender Musical Instruments Corporation
James Gifford is an experienced professional currently serving as Vice President of Design at Fender Musical Instruments since October 1991. In addition to their role at Fender, James Gifford is an Adjunct Professor of Industrial Design at Arizona State University, where responsibilities include teaching Design Studio for undergraduate students and delivering lectures on Human Factors and Product Innovation for master's students. James Gifford holds a Bachelor of Science degree in Engineering with a focus on Industrial Design from Arizona State University, obtained between 1985 and 1991. Currently, James Gifford is pursuing a Master of Arts in Design at Northumbria University, with studies ongoing since 2017.
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Fender Musical Instruments Corporation
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Since 1946, Fender's iconic Stratocasters, Telecasters and Precision & Jazz bass guitars have transformed nearly every music genre.