Olivia Abercrombie

Olivia Abercrombie is an experienced social media coordinator and associate music editor with a strong background in content creation and digital marketing within the music industry. Currently at Fender Musical Instruments Corporation, Olivia develops strategies that have grown engagement significantly, including a notable 133% increase for the PreSonus account. Prior experience includes roles as an intern at Paste Magazine, where Olivia delivered engaging editorial content and successfully increased follower engagement on TikTok by 200%. Olivia has also held various positions in social media and communications, showcasing expertise in content writing, video editing, and cross-platform strategy development. A graduate of The University of Texas at Austin with a Bachelor's degree in Journalism, Olivia has demonstrated leadership in team environments, mentoring content creators, and managing campaigns for multiple organizations.