Belen Sullivan Robbins

Belen Sullivan Robbins is an accomplished professional with extensive experience in sales and account management within the beverage industry. Currently serving as Out of Home Controller at Fentimans Ltd since December 2023, Robbins previously held the position of Head of Sales at Della Vite from October 2022 to December 2023. As the Founder and Chief Spirits Peddler at Blended Drinks Limited from January 2021 to October 2022, Robbins developed the Whimsical Forager botanical liqueurs brand. Prior roles include Head of National Route to Market & Sales Operations and National Account Controller at Mast-Jägermeister UK, as well as a Lecturer in Brand Management at Bournemouth University. Robbins' earlier career saw significant achievements at Anheuser-Busch InBev, where responsibilities included managing teams and P&L for large accounts over several years. Robbins holds a degree in Advertising and Marketing Communication from Bournemouth University, earned between 2001 and 2005.