Adam Kelly

Adam Kelly is an accomplished Buying & Merchandising Director with extensive experience in the fashion retail sector. At Fenwick since July 2013, Adam manages a £35.5 million annual budget, overseeing product ranges and supplier relationships. Concurrently, Adam serves as Director & Group Buying Director Womenswear at AAIM, providing leadership and fostering independent thought for values-led management. Previously, Adam held key positions at Selfridges, including Buying Manager and Senior Buyer for Menswear, where responsibilities encompassed a £70 million spend and high-end designer brand acquisitions. Adam's career began at House of Fraser managing a £25 million budget. Academically, Adam holds a Master of Science in Corporate Governance and Business Ethics, an Executive Coaching qualification, and a BA (Hons) in Graphic Design.