ferm LIVING
Joan Kehlet Rieck is an accomplished sales and marketing professional with extensive experience in the B2B sector, particularly in e-tail, retail, and contract sales across diverse international markets, including the Middle East, Africa, and Europe. Currently serving as Regional Sales Manager at ferm LIVING, Joan oversees agent markets and drives sales strategies in various regions. Previous roles include International Sales Manager at Cozy living Copenhagen and E-commerce Manager at Plus-Plus A/S, where responsibilities encompassed business development, contract negotiation, and digital marketing initiatives. Joan also has a background in influencer marketing and project management in recognized organizations such as Scania Group and Roche Pharmaceuticals. Joan's educational credentials include degrees in Customer Relationship Management and Marketing from esteemed institutions, supporting a well-rounded expertise in sales, marketing strategy, and customer engagement.
ferm LIVING
Life is full of contrasts. As we navigate expectations and dreams in the search for meaning and comfort, we long for a balanced life with room for chaos and calm, moments of reflection and times of joy. A place where we can be ourselves, realise the true value of things, and feel at home. Based on a passion for authentic design and clear functionality, we challenge ourselves to shape the future and take pride in creating products that help you balance the contrasts of life. Our soft forms, rich textures and deep colours allow you to create an authentic and composed atmosphere, while avant-garde shapes, striking patterns and curious details add a touch of the unexpected. From our base in Copenhagen, we work with artisans around the world, fusing our Scandinavian mindset with global skills and traditions. We take our responsibility to people and the planet seriously, and expect the same of our partners. We create collections of furniture, accessories and lighting, so you can create space to feel comfortably you. Welcome home.