Peter M. Vedel

Peter M. Vedel is an accomplished executive with extensive experience in leadership roles across various industries. Currently serving as the CEO of ferm LIVING since November 2017, Peter leads a dedicated team to foster a global community of partners, customers, and fans. Prior to this, Peter was the CEO of Engelbrechts A/S, focusing on brand transformation and market presence in high-quality furniture. Peter's experience at Hästens included positions such as VP Sales EMEA, where responsibilities encompassed go-to-market strategies and managing a large team across 30 countries. Earlier career roles include General Manager at Natuzzi, Director of Distribution Development at Bang & Olufsen, and General Manager at Strøgets Radio, all showcasing a strong background in sales, marketing, and business development. Peter holds an Executive MBA from Copenhagen Business School and a Bachelor's degree in Marketing from the same institution.