Agata Oborka

Agata Oborka is a Senior Consumer Insights Analyst at Ferrara, with extensive experience in consumer research and insights across various key brands and innovative projects since November 2021. Previous roles include Senior Analyst at Hall & Partners, where Agata managed client communications and conducted comprehensive qualitative and quantitative research, as well as positions at Havas Chicago and Centro Congressi al Duomo - FIRENZE Comi S.p.A, focusing on project management, marketing strategy, and event planning. With a Bachelor's degree in Advertising and Business from the University of Illinois Urbana-Champaign, Agata has developed strong expertise in analyzing consumer behavior and shaping marketing strategies through research, storytelling, and data presentation.