Benjamin Henniges

Benjamin Henniges is a seasoned marketing professional specializing in eCommerce and omnichannel strategies, with significant experience in leading retail media and digital commerce initiatives. Currently serving as Senior Manager of eCommerce & Omnichannel Marketing at Ferrara since December 2022, Benjamin previously held a managerial role at Tyson Foods where responsibilities included developing retail media strategies and managing agency relationships. Prior to that, Benjamin was Associate Director at Spark Foundry, overseeing commerce marketing for Campbell's Soup Company, and has experience driving eCommerce growth through targeted strategies across various platforms including Amazon and Walmart. Benjamin began a career in digital marketing with roles at Mindshare and Faster Solutions, holding a Bachelor's Degree in Marketing from the University of Minnesota Duluth.