Jennifer Fitting

Vice President Ecommerce

Jennifer Fitting (Kosse) is an accomplished professional in the eCommerce sector with extensive experience in strategy development and implementation across various high-profile companies. Currently serving as Vice President of eCommerce at Ferrara since August 2023, Fitting oversees the Pureplay business, including Amazon. Prior roles include Head of Retail eCommerce at Tyson Foods, where management of a team supporting $2B+ in annual sales occurred, and Marketing Director of Disruptive Innovation at Conagra Brands, focusing on innovative product launches. Fitting’s career began with a foundation in brand management at Kraft Heinz Company and spans roles in marketing at Wrigley and Dairy Management Inc. Academically, Fitting holds an MBA in Marketing from Northwestern University, along with a Master's in Food Science from Cornell University and a Bachelor's in Nutrition Science from the University of Arizona.

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