Lorena Cisneros is an experienced professional in category management and sales analysis, currently serving as an Associate Category Manager at Ferrara since September 2021. In this role, Lorena collaborates with internal and external resources to create strategic category action plans that leverage macro trends and insights for effective retailer activations. Prior experience includes a role as a Sales Analyst at Danone, where Lorena supported the management of trade systems and sales plans, and as a Customer Advisor II at Acosta, focusing on category management strategies through data analysis. Earlier positions at Bimbo Bakeries USA included Sales Planner, Market Sales Manager, and Sales Marketing Analyst, where Lorena contributed to order development, sales growth, and market intelligence analysis. Lorena holds a Bachelor of Business Administration from Our Lady of the Lake University and is a Certified Professional Category Analyst from the Category Management Association.
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