William Felder is a seasoned professional in category management and sales, currently serving as the Director of Small Format Category Leadership at Ferrara since June 2019, where prior roles included National Account Manager for Target Seasonal and Key Account Manager for Convenience. Previously, William worked at Mars from March 2015 to January 2020 as a Category Manager for Target. Experience also includes positions at Advantage Sales & Marketing as a Category Manager and Customer Development Manager, as well as a tenure at LumiData, where significant contributions included managing a new division for client data and creating training seminars for Fortune 500 clients. Earlier roles encompass working as a Merchandising Presentation Business Analyst at Target and as an Inside Sales Representative at UPS. William holds a Bachelor of Science in Business Administration and Management from South Carolina State University, obtained in 2007.
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