Marketing and Branding Team

The Marketing and Branding Team at Ferrara is responsible for developing and executing strategic marketing initiatives to enhance brand visibility and drive consumer engagement across its diverse portfolio of confections. This team collaborates on innovative product launches, seasonal campaigns, and brand positioning while leveraging insights from e-commerce and public relations to ensure a cohesive and impactful market presence. By fostering strong relationships with retailers and consumers, the team plays a crucial role in upholding Ferrara's legacy of delighting customers with every bite.