Rita de Sousa Coutinho

Rita de Sousa Coutinho is a seasoned executive and board member with extensive experience in strategic leadership across various industries, including consumer goods, retail, and services. Currently serving as an Independent Non-Executive Board Member at Americanas S.A. and Fairtrade International, as well as a Non-Executive Board Member at Ferrari Group, Rita has a proven track record in governance, audit, and remuneration committees. As the Founder and CEO of Categorical World, Rita advises boards and executive committees on strategy, business transformation, and digital innovation. Previous executive roles include managing positions at Walmart China, Groupe Casino, and Jerónimo Martins Group, where Rita successfully led operational turnarounds, brand development, and strategic marketing initiatives. Rita's educational credentials include advanced management programs from Harvard Business School and an MBA from INSEAD, underscoring a strong foundation in management and business strategy.