Bruno Mertins

Bruno Mertins has a diverse range of work experience. Bruno is currently employed as a Tracking & Analytics Specialist at Ferratum Group since 2021. Prior to this, they worked at Rakuten as a Web Analyst from February 2015 to December 2020. In this role, they were responsible for analyzing the performance of online properties and optimizing web analytics tools.

Before their time at Rakuten, Bruno worked as a Web Analytics & Digital Marketing Consultant at Brunomertins.com from February 2009 to January 2015, where they designed and executed web-mobile development projects, implemented SEO/SEM strategies, and provided site structure analysis appraisals.

Bruno also worked as a Digital Marketing Consultant at Turansa.com from February 1999 to January 2015.

In addition, Bruno has experience as a Senior e-Marketing Executive at Progressive Digital Media Group in London from January 2007 to January 2009. Here, they designed and executed SEO/SEM marketing campaigns, communicated performance data and insights to clients and senior management, and implemented and optimized tracking for PPC campaigns across various industries.

Bruno's earlier work experience includes a Business Development Intern role at Condat AG in Berlin, Germany from January 2006 to June 2006, where they conducted research on potential business applications for wireless sensor networks, and collaborated in the development of a business solution for a client. Bruno also worked as an IT Consultant at Hospitality Consultant Group in Latin America from February 2002 to August 2005, where they facilitated hotels' connections to distribution systems, implemented commission processing services, and installed hotel booking engines.

Bruno Mertins has a Bachelor of Science (BSc) degree in Information Technology from Universidad Francisco Marroquín. Bruno also attended The Berlin School of Economics and Law, where they pursued the Business Asian-European Program. Bruno has obtained various certifications, including Google Analytics for Power Users, Advanced Google Analytics, Google Analytics Individual Qualification (IQ), Google Tag Manager Fundamentals, Python for Marketing, Contentsquare Expert Certification, and Intro to SQL for Data Science from institutions such as Google Digital Academy (Skillshop), LinkedIn, and DataCamp.