Vladislavs Celitans

Vladislavs Celitans has extensive work experience in the field of digital analytics and web development. Vladislavs is currently working at Ferratum Global as a Senior Web Analyst, where they utilize their skills in tracking and analytics to support data-driven decisions. Prior to this role, they worked as a Digital Analytics Lead at Scandiweb, where they played a key role in analyzing website performance and creating reports.

Before joining Scandiweb, Vladislavs worked at airBaltic as a Web Analyst, where they were responsible for evaluating hypotheses and business ideas through A/B tests and website personalizations. Vladislavs also collected and interpreted website and marketing campaign data, created data dashboards using various tools, and managed the setup of Google Tag Manager and Google Analytics.

Earlier in their career, Vladislavs worked as a Web Data Analyst at TVNET Latvia, where they collaborated with different departments to support data-driven decisions and improve website performance. Vladislavs also managed the Google 360 suite, including measurement setup and improvement for the main website and subsidiaries.

Vladislavs gained expertise in Google Analytics and digital marketing as a Google Analytics specialist and Digital Marketing Specialist at iMarketings.lv. In these roles, they led the implementation process of Google Analytics for agency clients, conducted analysis and interpretation of data, and provided suggestions for PPC campaign and website improvements. Vladislavs also managed client AdWords accounts and conducted audits of PPC campaigns.

Prior to their professional roles, Vladislavs worked as a Freelance Web Developer, showcasing their skills in web development.

Throughout their career, Vladislavs has demonstrated proficiency in various analytics tools such as Google Analytics 360, Hotjar, and Google Tag Manager. Vladislavs has a strong background in data analysis, reporting, and providing valuable insights to drive business growth.

Vladislavs Celitans attended Rīgas Tehniskā universitāte (Riga Technical University) from 2011 to 2013, where they studied Automation and Computer Sciences. Vladislavs does not have a specified degree for this period. In addition to their formal education, Vladislavs obtained several certifications. In October 2018, they completed the Foundations of Data Science course from BerkeleyX. In November 2019, they became a CXL Certified Optimizer through the CXL Institute. In January 2020, Vladislavs obtained the Google Analytics Individual Qualification from Google. The most recent certification they obtained was Databases and SQL for Data Science, completed in March 2020 through Coursera.