Joana Panea

Joana Panea is an accomplished sales professional with extensive experience in global travel retail, currently serving as Head of Sales for International Accounts at Ferrero since September 2016. With a strong background in key account management, Joana has led global negotiations and strategic initiatives for major clients such as Heinemann, Dufry, and Lagardère, achieving significant growth in visibility and market share across top markets. Prior roles include Senior Retail Manager at Parfums Christian Dior, where Joana excelled in maximizing retail sales and managing diverse teams, and Travel Retail Area Coordinator at Shiseido, focusing on business analysis and budget management. Joana holds advanced degrees in Luxury Brand Management and Business Administration from esteemed institutions, and has completed a certificate in Leadership from Harvard Business School.