Matilde Bertola is an experienced marketing professional specializing in brand management and trade marketing, currently serving as Global Brand Manager for Nutella B-Ready at Ferrero since May 2016. Throughout the tenure at Ferrero, Matilde has held various positions, including Brand Manager for Premium Chocolate and Tablets, and Junior Brand Manager for both Premium Chocolate and Praline, contributing to project management and marketing strategy implementation. Prior experience includes a role as Trade Marketing Intern at Nestlé, focusing on sales monitoring and marketing plan execution, and a Junior Buyer Intern position at Auchan SpA, where responsibilities involved product evaluation and market analysis. Matilde holds a Bachelor's degree in Economics and Social Sciences from Università Bocconi and a Master's in Retail & Consumer Management from 24ORE Business School.
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