Sophia Firth

Sophia Firth is an experienced marketing professional currently serving as the Demand Generation Marketing Lead at Fertifa since April 2024. Previously, Sophia held the position of Marketing Manager at Rungway from July 2022 to October 2023, and Growth Marketing Manager at Goodlord from April 2020 to July 2022. With a solid foundation in various marketing roles, including Marketing Manager and Junior Marketing Manager at Drum Cussac Group and Marketing Manager at Kapow Primary, Sophia has demonstrated expertise in content strategy, brand development, and inbound marketing. Notable achievements include successfully implementing a coordinated digital marketing strategy at FMC Limited, resulting in a significant increase in ticket sales and social media engagement. Sophia holds a Bachelor of Arts in History from the University of Leeds, where involvement in student-led initiatives further developed marketing and communication skills.