Ximena Morales Fierro

Ximena Morales Fierro is an experienced marketing professional with a strong background in digital and social media management. Currently serving as Coordinadora de marketing at Fertilidad Integral since March 2022, Ximena previously held the position of Head of Digital & Social Media at Ya Ganaste, where responsibilities included developing 360° strategies for regional positioning. Prior experience at TERAN\TBWA encompassed roles such as Social Media Head, where Ximena developed communication strategies for Nissan México and managed a team to integrate local and global social media efforts. Ximena's career also includes roles at SKB Tarento, Alucina Studio, and Grupo Modelo, complemented by an educational background in Public Relations and Communication from Universidad Panamericana.