Lillian Lee has a diverse work experience in the field of digital marketing and strategy. Lillian is currently serving as the Vice President of Digital Marketing & Strategy at FEVO since June 2021. Prior to this, they worked as the Director of Digital Marketing & Strategy at FEVO from September 2019 to June 2021.
Before joining FEVO, Lillian held various roles at Front Gate Tickets. Lillian started as a Campaign Coordinator in December 2014 and was later promoted to the position of Digital Marketing Manager in October 2016. From August 2018 to May 2019, they served as the Senior Marketing Manager - Digital Advertising & Media Strategy. During their tenure at Front Gate Tickets, they led the company's in-house digital agency, focusing on digital strategy and paid media advertising. Lillian was responsible for executing paid-media advertising and email campaigns, managing client relationships, and overseeing a team to achieve client objectives and marketing goals.
Lillian also has experience working at Willow Wood Music as a Marketing Manager from March 2014 to an unspecified end date. In this role, they solidified the company's objectives and brand messaging, developed brand partnerships, and managed an international network of artists, writers, and designers. Lillian also wrote editorial coverage for events and releases.
Additionally, Lillian worked at Empire Control Room & Garage as a Marketing & Social Media Manager from February 2013 to June 2014. In this position, they managed and produced live music events, acted as a liaison between artists, promoters, and clients, and handled event and artist promotion through traditional and new media channels.
Prior to that, Lillian served as a Marketing Manager at Heard Entertainment from September 2012 to June 2014. Their focus in this role was on managing marketing initiatives for HEARD and its clients, with an emphasis on consumer-based experiential marketing and festival activations.
Overall, Lillian Lee has a strong background in digital marketing, strategy, event management, and brand partnerships, with experience in various industries including music, entertainment, and ticket sales.
Lillian Lee holds a Bachelor's Degree in Music Business and Marketing from New York University. Lillian has obtained several certifications including: Section4 Certified Innovation Strategist, Section4 Certified Platform Strategist, Sports Marketing Essentials, Section4 Product Strategist, and Prof G Certified Brand Strategist. The certifications were obtained between November 2020 and July 2021.
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