Marlene Urbann

Marlene Urbann is an accomplished professional with extensive experience in content management and marketing within the tourism industry. Currently serving as the Head of Content Management at Österreich Werbung / Austrian National Tourist Office since March 2015, Marlene leads a team of 13 and is responsible for global content management and change management. Previous roles include Senior Product & Market Development, Social Media Lead, and Marketing Manager at the same organization, where Marlene focused on innovative marketing strategies, project management, and international team coordination. Marlene also shares expertise as a Guest Lecturer in Digital Marketing at FHWien der WKW and has held consulting positions in marketing strategy and brand building. A Bachelor's degree in Tourism Management and a Diploma in Hospitality Management underline Marlene's academic foundation in the field.