Shwetha Vashist

Shwetha Vashist currently holds a position in Product Marketing at Fi since December 2023. Prior experience includes serving as Senior Manager - Product Marketing & Growth at Scripbox from September 2020 to November 2023, where responsibilities encompassed designing the main website, leading the go-to-market strategy for a redesigned app, and translating customer needs into product features. Earlier roles at Scripbox included Manager - Product Marketing & Growth, with a focus on acquisition, conversion improvements, and launching new products. Previous experience spans roles at Raymond Limited, starting as a Marketing Intern, progressing to Deputy Manager - E-commerce, and accumulating experience in sustainability initiatives and data-driven marketing strategies. Initial career experience at Tech Mahindra involved software engineering with a strong emphasis on data management and DevOps practices. Shwetha Vashist holds a PGDM-C in Strategic Management from MICA and a Bachelor's Degree from Dayananda Sagar College of Engineering.