Lidia Matarredona Rodríguez

Lidia Matarredona Rodríguez is an accomplished Social Media Manager with extensive experience at FIATC Seguros since May 2008, where strategic social media initiatives have enhanced the brand's professional image. Notably, Lidia directed the award-winning 'Father' online campaign in 2012 to recruit talent for the insurance agent program FIATC Emprende, further expanding responsibilities to manage corporate social profiles and train insurance agents in social media practices. Lidia's analytical skills were demonstrated as a Business Analyst, collaborating with commercial and systems teams to automate Business Intelligence processes. Prior to FIATC Seguros, Lidia held roles at Grey and OgilvyES, developing brand strategies and managing advertising campaigns for notable clients. Academic qualifications include a degree in Marketing & Commercial Administration from ESIC Business & Marketing School and a Licentiate degree in Public Relations from Universitat Autònoma de Barcelona.