Fibbl is an end-to-end 3D commerce platform for footwear brands. Fibbl handles the entire workflow, from scanning physical products into photorealistic 3D models to generating and deploying multiple outputs: packshots, interactive 3D product viewers, virtual try-on (VTO) experiences, AI-generated campaign visuals, and dynamic product ads. Everything integrates into e-commerce stores and marketing channels through a single plug-and-play script.
Founded in 2021, Fibbl replaces the traditional seasonal photoshoot. Instead of photographing every product every season, brands send their physical samples to Fibbl's scanning facility and receive production-ready 3D assets and all the content they need. No custom development required.
Fibbl serves mid-to-premium footwear and fashion brands including GANT, ECCO, Arc'teryx, Mammut, Samsonite, TUMI, American Tourister, Kybun Joya, Gola, Björn Borg, Intersport, and Bexley. The platform has powered over 50 million end-user interactions, with brands reporting an 80% increase in time spent on product pages.
Fibbl addresses a fundamental challenge in e-commerce: footwear brands need rich, immersive product content at scale, but traditional photography is slow, expensive, and limited to 2D. Fibbl's end-to-end approach means brands don't need existing 3D assets or technical expertise. Fibbl creates the models, generates the content, and deploys the experiences.
Fibbl is backed by Industrifonden, one of Sweden's leading technology investors.

E-Commerce

Fibbl

Fibbl's headquarters in Stockholm, Sweden

Henrik Arlestig

Fibbl

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Fibbl

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