Brian Johnsonbaugh is an experienced senior director at FICO, with a strong background in acquisition and analytics, holding positions such as Senior Director of Acquisition and Analytics and Director of Digital Marketing and Analytics since July 2004. Expertise includes PPC, SEO, email, and programmatic display strategies, as well as A/B/n testing and conversion rate optimization. In addition to acquisition, retention strategies such as cohort analysis and loyalty analysis are within the professional purview. Brian is skilled in various analytics tools including Adobe Analytics and Google Analytics, and possesses significant capabilities in financial modeling and business intelligence. Prior experience includes a role as Senior Auditor at Deloitte, complemented by a Bachelor of Arts in Business/Managerial Economics from the University of California, Santa Cruz, and an MBA in Finance and Marketing from USC Marshall School of Business.
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