Helen Yang

Helen Yang is a highly experienced marketing professional currently serving as the Director of Strategy & Operations at FICO since April 2021, where responsibilities include building a scalable Product Marketing organization and fostering team collaboration. Helen's previous roles span various industries, including Principal Solutions Marketing Manager at Blackbaud, Sr Product Marketing Manager at Accruent, and Marketing Director at Dun and Bradstreet, showcasing expertise in customer lifecycle management, portfolio marketing, and persona strategy development. With an MBA in Marketing from Schulich School of Business and dual bachelor's degrees in Economics and Political Science from McMaster University, Helen’s career reflects a strong foundation in strategic marketing and product management, supported by a diverse educational background.